Big Idea Fades... Sony Music Staying Mum on Rick Rubin
Super-producer Rick Rubin refuses to set foot at Sony Music Entertainment offices, despite being hired as Columbia Records Group co-chairman. Perhaps that was an early indicator of things to come.
Sony executives are mostly quiet on the matter, though the absentee Rubin now appears to be getting a brushoff. Sony Music representative Claire von Schilling declined to discuss the potential shift with Digital Music News, referring to the matter to an unreachable Rubin representative Heidi Ellen Fitzgerald. Rubin was first confirmed to the post during May of 2007, and praised as a messiah-like game-changer in a New York Times Magazine article several months later.
Since then, Sony BMG has disbanded, and declines have continued to mount. Rubin, an incredible creative force, may not be having the big executive impact originally envisioned. "They're going to quietly offload him to a side label deal, and remove him from the main company," explained Roger Friedman of Fox News last week.
Part of the problem, according to Friedman and sources, is that Rubin has been recording projects for outside artists, and focusing on unimportant moves like office relocations. Now, Rubin recruit and Columbia general manager Mark DiDia is exiting, according to Billboard, potentially the first of several fallouts.
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