Majors are insisting on all-encompassing, 360-degree deals, though artists and managers question whether the proper expertise is in place. Labels have been fine-tuning their specialization in areas like recordings, radio promotion, publishing, and distribution for decades, yet question marks surround expanded areas like merchandising, touring, sponsorships, and digital formats.
On Thursday, EMI Music took steps to bolster its all-encompassing know-how. Ronn Werre, president of the newly-created Music Services group, announced the addition of merchandising and sponsorship experts. That includes merchandising and packaged goods executive Peter Palmer, and ex-Live Nation executive Violet Gonzalez, who will head sponsorship initiatives. Dominic Pandiscia will lead the now-global Label Services unit.
The additions, according to the label, will help to fulfill the mission of providing a "global menu of commercial services and seamless access to an expanding range of revenue streams and business models," a fancier way of saying "360". The EMI Music Services division consists of four units, specifically Sales and Commercial Development; Brand Partnerships, Licensing and Synchronization; Label Services; and Merchandising.
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